Television Advertising
Life After the 30-Second Spot
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work.
Merchant: eBooks
'Anchorman: The Legend of Ron Burgundy' (2004)
Sale Price: $0.98*
Retail: $2.79 (65% off!)
(Audible.com)
This Paley Center seminar, hosted by Paley Center television and advertising curator David Bushman, features a discussion between moderator Bill Kurtis of A&E and Ron Burgundy....
Merchant: Audible.com
Online Insanity
Sale Price: $1.75*
Retail: $5 (65% off!)
(Audible.com)
From advertising to television and movies sexual innuendo is everywhere....
Merchant: Audible.com
Temptation Island
Sale Price: $1.75*
Retail: $5 (65% off!)
(Audible.com)
From advertising to television and movies, sexual innuendo is everywhere....
Merchant: Audible.com
Advertising to Children on TV
Sale Price: $27.17*
Retail: $32.95 (18% off!)
(Overstock Books)
Merchant: Overstock Books
Narrative and Media
This book explains the essentials of narrative theory by applying it to media texts which are very accessible to student readers, particularly film, television, and advertising.
Merchant: eBooks